# Ruben Lozano Me — Fractional Marketer

> Ruben Lozano is an experienced, hands-on growth marketing specialist for startups and scale-ups. He offers fractional CMO, fractional growth marketing, and performance marketing services to B2B, SaaS, AI, ecommerce, and other technology companies. Based between Montreal, Barcelona, and Albacete.

## Services

- [Fractional CMO](https://rubenlozano.me/en/services/fractional-cmo): Strategic marketing leadership without the full-time commitment. C-level marketing expertise on a flexible, part-time basis — setting strategy, building processes, and driving measurable growth.
- [Fractional Growth Marketing](https://rubenlozano.me/en/services/fractional-growth-marketing): Data-driven growth across the full funnel, from acquisition to retention. Growth experiments across channels, CRO, and growth loop design.
- [Performance Marketing](https://rubenlozano.me/en/services/performance-marketing): ROI-focused paid campaigns across Google Ads, LinkedIn Ads, and more. Campaign setup, audience segmentation, attribution modelling, and ROAS optimisation.
- [Mentoring](https://rubenlozano.me/en/services/mentoring): Guiding startups and team members to unlock their growth potential through personalised 1-on-1 sessions, frameworks, and career development.
- [Advising](https://rubenlozano.me/en/services/advising): Strategic advisory for startups at critical inflection points — from go-to-market strategy to growth channel validation and marketing team building.
- [Teaching](https://rubenlozano.me/en/services/teaching): Teaching growth marketing at business schools, online academies, and corporate training programs with real-world case studies.
- [Speaker](https://rubenlozano.me/en/services/speaker): Speaking at events, conferences, and panels on growth marketing, PPC, AI in marketing, and startup strategy.
- [The Shadow Advisor](https://rubenlozano.me/en/services/shadow-advisor): Confidential, anonymous bi-weekly or monthly 1-to-1 sessions for CMOs, Heads of Marketing, Heads of Growth and Demand Generation leaders. A private second brain for strategy, tactics and tooling decisions — fully off-the-record under NDA.

## Industries

- [B2B](https://rubenlozano.me/en/industries/b2b): Complex sales cycles, multi-stakeholder buying committees, and ABM-ready strategies.
- [SaaS](https://rubenlozano.me/en/industries/saas): Product-led and sales-led growth strategies focused on MRR, churn reduction, and expansion revenue.
- [Accounting](https://rubenlozano.me/en/industries/accounting): Digital marketing strategies for accounting firms.
- [Legal](https://rubenlozano.me/en/industries/legal): Performance-driven campaigns for law firms and legal tech companies.
- [AI & Machine Learning](https://rubenlozano.me/en/industries/ai): Go-to-market strategies for AI-native products.
- [Shipping & Logistics](https://rubenlozano.me/en/industries/shipping): Marketing strategies for logistics and supply chain companies.
- [User Research](https://rubenlozano.me/en/industries/user-research): Growth strategies for UX research platforms and agencies.

## Products

- [Products](https://rubenlozano.me/en/products): Marketing tools and side projects built by Ruben Lozano.
- [UTM Studio](https://utm-studio.io): Modern UTM builder and campaign URL manager for marketing teams.
- [Job Notebook](https://job-notebook.com): Organised workspace to track job applications, interviews and contacts.

## Roles

- [Growth Marketing Manager](https://rubenlozano.me/en/roles/growth-marketing-manager): Designs and executes data-driven growth strategies across the entire funnel.
- [Performance Marketing Manager](https://rubenlozano.me/en/roles/performance-marketing-manager): Manages paid acquisition with a focus on CAC efficiency and ROAS optimisation.
- [AI Product Maker](https://rubenlozano.me/en/roles/ai-product-maker): Combines marketing expertise with AI product development.

## Expertise

- PPC: Google Ads, LinkedIn Ads, Twitter Ads
- Web Analytics: Google Analytics, Google Data Studio, attribution modelling
- Tag Management: Google Tag Manager
- CRO: A/B testing, multivariate experiments, landing page optimisation
- Email Marketing: HubSpot, post-sales workflows, NPS sequences
- Conversational Marketing: Chatbot sequences, automated user flows
- Growth Hacking: Full-funnel experimentation, growth loops, referral programs

## Work Experience

- Flanks — Chief Marketing Officer (Dec 2019 – Present)
- Holded — Performance Marketing Specialist (Feb 2020 – Present)
- Deliverea — Performance Marketing Specialist (Feb 2019 – Present)
- The Bright Angle — Fractional Marketer (Jan 2019 – Jul 2019)
- Accenture Interactive — Digital Marketing Analyst (Feb 2019 – Aug 2019)
- Printsome — Online Marketing Specialist (Jul 2017 – Feb 2019)

## Education

- Reforge — Growth Series (2021)
- Growth Tribe — Growth Hacking Course (2020)
- IEBS Business School — Growth Hacking Master (2018-2019)

## Key Stats

- 6+ years of experience
- 10+ startups helped
- 3 countries (Canada, Spain, UK)
- 6 marketing channels mastered

## Contact

- Website: https://rubenlozano.me
- Email: hello@rubenlozano.me
- Contact page: https://rubenlozano.me/en/contact

## Resources

- [Diaries](https://rubenlozano.me/en/diaries): Blog organised by content pillars — growth marketing, PPC, analytics, content, and AI.
- [Free Resources](https://rubenlozano.me/en/resources): Tools, templates, downloads, webinars, workshops, and courses.
- [AI Info](https://rubenlozano.me/en/ai-info): Structured information about Ruben Lozano optimised for AI assistants and LLMs.

## Also available in Spanish

- https://rubenlozano.me/es