CRM & Revenue

    Attio

    The flexible, data-first CRM built for modern go-to-market teams.

    Sobre la herramienta

    Attio is a customizable CRM that treats your customer data like a real database. Build your own pipelines, sync product usage and enrichment data, and automate workflows — all without the rigid object model of Salesforce or HubSpot.

    Por qué lo recomiendo

    Attio is what I recommend whenever a startup outgrows spreadsheets but doesn't want to drown in Salesforce. The flexible data model lets marketing and sales share one source of truth, which is critical when you're running attribution, lifecycle, and outbound from the same playbook.

    Lo que destaca

    Fully customizable objects, attributes, and pipelines

    Real-time enrichment from email signatures, LinkedIn, and product data

    Two-way sync with Gmail, Outlook, Slack, and product analytics tools

    Workflows for outbound sequences, lifecycle automation, and lead routing

    API and SQL-style reporting for data-savvy revenue teams

    Casos de uso

    Building a B2B sales pipeline from scratch at an early-stage startup

    Replacing spreadsheets and Notion CRMs as the team scales past 10 deals

    Connecting product-qualified leads from PLG motions into outbound workflows

    Running account-based marketing with structured firmographic data

    Precios: Free plan available. Paid plans from $34/seat/month.

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