12 months
Productise the playbooks
Turn my most-used frameworks (ICP, channel diagnostics, lifecycle audits) into self-serve tools founders can run before hiring me.
Career Roadmap
My professional roadmap
From in-house performance marketer to independent Fractional CMO — and what comes next.
Where I've been
The road so far
2017
First in-house marketing role
Started in performance marketing at Printsome — Google Ads, email and conversion.
2019
Growth marketing across SaaS
Joined Deliverea, Holded and Flanks as performance and growth lead across logistics, ERP and WealthTech.
2021
Head of Growth
Moved into full-funnel ownership — paid, organic, lifecycle, hiring and reporting to the C-suite.
2023
Fractional CMO
Launched independent practice. Embedded with seed and Series A founders across Europe and North America.
2025
Investor advisory
Started running marketing due diligence and portfolio support for early-stage VC funds.
Where I am today
Current focus
Running 2–3 active Fractional CMO engagements with B2B SaaS founders, advising one VC fund on portfolio growth, and publishing weekly on growth playbooks I've actually run.
Where I'm headed
The next chapters
3 years
Build a small senior collective
Hand-pick 3–5 senior operators to take on engagements I can't, under a shared standard of quality and ethics.
5 years
Equity-aligned partnerships
Move toward longer-term equity-based engagements with a small handful of founders building category-defining companies.
Want to see the receipts?
Every milestone on this roadmap is documented in detail in my Curriculum.
View full Curriculum