Services

Fractional Marketer

I work as an extension of your team to design, execute, and iterate on growth experiments across channels. From top-of-funnel awareness to bottom-of-funnel conversion, every lever is optimised for sustainable growth.

Open for Q3 projects

9+ roles delivered

Let's Talk What you get

What you get

Key Benefits

Full-funnel growth strategy and experimentation
Channel diversification and testing (paid, organic, email, referral)
Conversion rate optimisation and landing page testing
Growth loop and flywheel design
Retention and activation workflow implementation

How I work

A simple, transparent way to work together

No long onboarding decks, no bloated retainers. We move from first conversation to live experiments in days, not months.

Discovery Call

We discuss your business, goals, and current marketing challenges to understand where you are.

Strategy & Roadmap

I build a tailored growth plan with clear priorities, timelines, and measurable KPIs.

Execution & Iteration

I embed into your team, execute campaigns, run experiments, and iterate based on data.

Scale & Optimise

As results compound, we double down on what works and scale your growth engine.

Marketing areas

Where I plug in across your funnel

Full-funnel coverage — from paid acquisition and analytics to CRO, lifecycle and conversational marketing.

PPC

Implementing and running campaigns on Google Ads, LinkedIn Ads and Twitter Ads.

Web Analytics

Configure analytics tools, conversions, segments, filters, and views. Generate dashboards and reports.

Tag Management

Implement the labels of the tools that were necessary and configure them where necessary.

CRO

Optimizing the conversion rate through A/B and Multivariate experiments.

Email Marketing

Configure post-sales workflows, sequences, NPS workflows and recommendation platforms.

Conversational Marketing

Implement sequences to automate user needs as another channel of conversion.

Tools I work with

The growth stack I use day to day

Battle-tested tools I bring into engagements. Happy to plug into your existing stack — I don't push tools you don't need.

Google Tag ManagerTag ManagementExpert

Google AnalyticsWeb AnalyticsExpert

Google Data StudioReportingAdvanced

Google AdsPaid SearchExpert

LinkedIn AdsPaid SocialAdvanced

HubSpotCRM & AutomationAdvanced

Industries

Industries I have deep experience in

B2B and SaaS at the core, with verticals I've shipped growth programs for end to end.

B2B

Complex sales cycles, multi-stakeholder buying committees, and ABM-ready strategies tailored for business-to-business growth.

SaaS

Product-led and sales-led growth strategies for subscription businesses focused on MRR, churn reduction, and expansion revenue.

Accounting

Digital marketing strategies for accounting firms looking to generate qualified leads and build authority in a traditional industry.

Legal

Performance-driven campaigns for law firms and legal tech companies navigating compliance-sensitive marketing channels.

AI & Machine Learning

Go-to-market strategies for AI-native products, from positioning complex technology to driving developer and enterprise adoption.

Shipping & Logistics

Marketing strategies for logistics and supply chain companies looking to differentiate in a competitive, operationally-driven market.

User Research

Growth strategies for UX research platforms and agencies, connecting research insights to product-market fit and customer acquisition.

Companies

Teams I've worked with before

A selection of the startups and scale-ups I've helped grow as a fractional marketer.

Keepme

Performance Marketing Specialist

Lyssna

Growth Marketing Manager

Pika Earth

Growth Marketing Specialist

Flanks

Chief Marketing Officer

Holded

Performance Marketing Specialist

Deliverea

Performance Marketing Specialist

The Bright Angle

Growth Marketing Specialist

Accenture Interactive

Digital Marketing Analyst

Printsome

Online Marketing Specialist

Testimonials

What founders and CMOs say

His depth of experience not only helped us immensely with our user acquisition, but also quickly understand our CAC and optimise our campaigns to improve the health of user acquisition.

Vignesh Anand

Co-Founder & CEO, Holded

Ruben has a clear and executive approach to reach goals previously defined. If you are looking for someone with proactivity and focus on performance he is one of the best choice.

Joan Rovira

CEO, Deliverea

I recruited and hired Ruben, and from our first interview I could feel his passion for marketing and his amazing positive personality. He grew into a well-rounded, knowledgeable marketing manager with expertise in PPC, CRO, SEO, email marketing and growth hacking.

Luke Angell

Growth Expert & Digital Marketer

Ruben is an incredibly skilled Growth Marketer. Super smart, quick to execute, and always eager to help. He brings clarity and momentum to everything he touches. 10/10 recommend!

Britt de Visser

Account Executive @ Cake Equity

Ruben is a paid search expert — he established our paid search strategy from scratch and refined it into a dependable output of cost-effective leads. Always proactive and suggesting new ideas.

Gabriel MacSweeney

VP of Marketing at LEGALFLY

Ruben is an important extension of our marketing team. His expertise in paid media, website compliance, and data analytics has been invaluable. We've been able to optimize campaigns and improve ROI.

Shelby Torrence

Global Growth Leader | Ex-Google

My values

How I show up — honest, useful, accountable

The principles I bring to every engagement. They shape what I say yes to and how I do the work.

Honesty over hype

I'll tell you what's working, what isn't, and what I'd kill — even if it's uncomfortable.

Skin in the game

I treat your budget like my own. Every euro spent has to earn its place in the plan.

Radical transparency

Live dashboards, open Notion, async updates. You always know what I'm doing and why.

Outcomes, not vanity

Pipeline, revenue and LTV beat impressions and likes. We measure what funds the business.

Long-term partnership

I'd rather build a 3-year relationship than win a 3-month gig. Trust compounds.

Let's talk

FAQs