"60 minutes and I walked out with an actionable memo that closed weeks of internal debate on channels. No fluff, just judgement and data."
CMO (anonymous)
B2B SaaS · Series A
Discovery callAdvisory
Strategic advisory for marketers who want to decide better, faster.
Outside judgement from a fractional CMO with 12+ years in Seed → Series B startups. Bi-weekly sparring, board memos and async support — with equity (FAST) or cash retainer.
30+ startups advised5 years experienceSeed → Series B
What you get
Key Benefits
- Strategic go-to-market advisory tailored to your stage and market
- Growth channel validation and prioritisation
- Marketing team structure and hiring recommendations
- Board-level marketing insights and reporting frameworks
- On-demand advisory with flexible engagement models
Formats
One way to work with me as advisor
Loading availability
Long-term engagement
Strategic advisor
Monthly retainer, advisory shares, or both
I only work under a single format: a long-term, ongoing engagement built to hit metrics. Bi-weekly or monthly sessions, board memos and async support. Compensation via monthly retainer, advisory shares (FAST agreement, 2-year vesting), or a mix of both.
- Bi-weekly or monthly sessions
- Long-term commitment focused on metrics
- Board memos and pre-board prep
- Async support between sessions
- Retainer, advisory shares, or both
Who I advise
Profiles who reach out
I work with founders, leadership teams, boards and VC funds that need outside judgement on marketing and growth decisions — without a full-time commitment.
Founders & CEOsBoardsCMOs & VPs of MarketingHeads of GrowthHeads of Demand GenVC partnersPortfolio operatorsAccelerators & syndicates
Right now
Companies I advise today
Most advisor roles are confidential. I share vertical and stage for context, not names.
B2B SaaS
Series A · UK
AI Platform
Seed · EU
Marketplace
Pre-seed · ES
VC Fund
Early-stage · EU
What's included
What you get in an ongoing engagement
Equity advisor roles and cash retainers include the same support stack. The discovery call includes a final memo with conclusions.
Bi-weekly or monthly 1:1 sparring
Board memos and pre-board prep
Marketing diligence playbook
Signed FAST agreement and NDA
Access to operator and investor network
Async support between sessions
Hire scorecards and interview support
Quarterly KPI reviews
By the numbers
A decade advising founders
30+
Startups advised
12
Years of experience
Seed → B
Stages covered
5★
Average rating
Where I advise
Engagement contexts
Context
VC fund advisory
Marketing diligence on deals and ongoing support to portfolio companies.
Context
Startup advisory
Formal advisor roles with FAST agreement and board memos.
Context
Accelerator office hours
Growth and GTM sessions with accelerator cohorts and syndicates.
Testimonials
What my advisees say
Real quotes from people and teams I work with. Some sign their name, others stay anonymous for confidentiality.
"As a fund, we hired Ruben to run marketing diligence on deals and support portfolio. He saved us from bad bets and accelerated the good ones."
Partner (anonymous)
VC Fund · Europe
Monthly retainer"His pre-board memos gave us a new way to communicate marketing to the board. The highest-leverage equity advisor we've had."
CEO (anonymous)
Marketplace · Seed
Equity advisorFAQ
Frequently asked questions
Everything you usually ask about formats, equity vs cash, conflicts of interest and what the first month looks like.
Another question? Reach out.
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