CXL Institute
Conversion Rate Optimisation
2020
About the course
In-depth course covering CRO frameworks, heuristic analysis, user research methods (heatmaps, session recordings, surveys), hypothesis formulation, A/B and multivariate testing, and landing page optimisation. Included real-world case studies and a final project optimising a live website.
Skills acquired
CROA/B TestingUser ResearchLanding PagesHeuristic Analysis
Stay in the loop
Get growth marketing insights, new articles, and resources delivered to your inbox. No spam, unsubscribe anytime.