Education
Bachelor's Degree
Degree in Advertising and Public Relations
University of Alicante
Duration2013 – 2017
LocationAlicante, Spain
About the program
A comprehensive undergraduate program that provided a strong foundation in advertising theory, media planning, creative strategy, and public relations. Coursework covered consumer behaviour, brand management, digital communications, and campaign planning. The program included practical projects, internships, and a final dissertation on digital marketing strategies for SMEs.
Highlights
- Final dissertation on digital marketing strategies for small and medium enterprises.
- Internship at a digital marketing agency specialising in SEM and social media.
- Active participation in university marketing and communications events.
- Developed skills in creative campaigns, copywriting, and media buying.
Skills acquired
AdvertisingPublic RelationsMedia PlanningCreative StrategyBrand Management
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