About the program
Currently completing the ProductLed MBA, a 9-week intensive program built around the ProductLed System — the proven framework used by 400+ SaaS companies to build scalable self-serve growth engines. The curriculum covers the full PLG stack: ICP definition and free model design, self-serve funnel architecture, onboarding optimisation, activation and conversion strategy, pricing model design, growth experimentation, PLG Scorecard diagnostics, and building a lean, leveraged GTM team. Taught by Wes Bush, bestselling author of Product-Led Growth and The Product-Led Playbook, and trusted by operators at companies including HubSpot, Amplitude, and Boomi. Applied directly to B2B SaaS client work across growth strategy, GTM engineering, and conversion optimisation.
Highlights
- Mastered the ProductLed System used by 400+ SaaS companies.
- ICP definition, free model design, and self-serve funnel architecture.
- Onboarding, activation, conversion, and pricing model design for PLG.
- PLG Scorecard diagnostics and growth experimentation frameworks.
- Taught by Wes Bush, bestselling author of Product-Led Growth.
- Applied directly to live B2B SaaS client engagements.
Skills acquired
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