Growth Marketing Advisor at Play Bigger
Ongoing advisory engagement with Play Bigger's internal marketing team — providing senior growth marketing guidance through bi-weekly sessions to sharpen execution and build internal capability.
The Company
What is Play Bigger?
Play Bigger is a category design and go-to-market strategy agency based in San Jose, California. They partner with B2B tech companies at key inflection points — launch, fundraise, or market expansion — to help them define and own the categories they compete in. Their client portfolio includes companies like Docusign, Qualtrics, and Cloudflare, having helped generate over $50B in combined market cap.
Visit Play BiggerNorth Star Metric (NSM)
My Objective
Following my engagement as Growth Marketing Specialist, Play Bigger brought me on in an advisory capacity to provide ongoing strategic support to their internal marketing team. In bi-weekly sessions, I act as a senior growth marketing resource — helping the team make better decisions, sharpen their marketing execution, and build the knowledge and processes needed to grow more effectively.
Optimised Metrics
Results
Execution
Tasks & Responsibilities
Tasks
- 1Provide strategic growth marketing guidance to Play Bigger's internal team through structured bi-weekly advisory sessions, covering paid media, analytics, CRO and campaign strategy.
- 2Review and give feedback on ongoing marketing initiatives — identifying gaps, opportunities and areas for optimisation across channels and tactics.
- 3Support the team in translating data and insights into clear, actionable decisions — building a culture of data-driven marketing within the organisation.
- 4Advise on growth experimentation, channel prioritisation and campaign planning to ensure marketing efforts are aligned to business goals and measurable outcomes.
- 5Share knowledge, frameworks and best practices to upskill the internal team and increase their autonomy and confidence in executing growth marketing activities.
Responsibilities
- 1Responsible for senior growth marketing guidance across paid media, analytics, CRO and campaign strategy.
- 2Responsible for reviewing ongoing initiatives and identifying optimisation opportunities across channels.
- 3Responsible for advising on growth experimentation, channel prioritisation and campaign planning.
- 4Responsible for upskilling the internal team through frameworks, best practices and knowledge transfer.
Transparency
Successes & Failures
Successes
Failures
Marketing Areas
Areas at Play Bigger
Strategic Advisory
Bi-weekly growth marketing guidance covering paid media, analytics, CRO and campaign strategy.
Initiative Review
Feedback on ongoing campaigns and tactics — gaps, opportunities and channel-level optimisation.
Data-Driven Culture
Translating data and insights into clear, actionable marketing decisions within the team.
Growth Experimentation
Advising on experimentation, channel prioritisation and campaign planning aligned to business goals.
Team Enablement
Knowledge transfer, frameworks and best practices to upskill the internal team.
Marketing Technology Stack
Tools at Play Bigger
Time Commitment
Time at Play Bigger
Ongoing remote advisory engagement supporting Play Bigger's internal marketing team in San Jose. Structured bi-weekly sessions with async follow-up between cadences.
Need help with your Startup's performance?
Let's schedule a time to talk about your project. Tell me about your goals and I'll share what I've done at previous startups.
Let's ConnectStay in the loop
Get growth marketing insights, new articles, and resources delivered to your inbox. No spam, unsubscribe anytime.