A Fresh Start
I've been working on something new, and I'm thrilled to finally share it with you. This website is my new home on the internet — a place where I bring together everything I do as a growth marketer, advisor, mentor, and builder.
What makes this project extra special? The entire site was built using Lovable, an AI-powered development platform. No traditional coding setup, no manual deployments — just collaborative building with AI.
Let me walk you through what you'll find here.
Services
The Services section covers everything I offer:
- Fractional Growth Marketing — I embed into your team to design and run growth experiments across the full funnel.
- PPC & Paid Media — Google Ads, LinkedIn Ads, and paid social managed with a focus on CAC efficiency and ROAS.
- SEO & Content Marketing — Organic growth through strategic content, technical SEO, and keyword-driven campaigns.
- Analytics & Reporting — Dashboards, attribution models, and data infrastructure that actually drive decisions.
- Mentoring — 1-on-1 sessions to help founders and marketers unlock their growth potential.
- Advising — Strategic advisory for startups navigating critical growth inflection points.
- Teaching — Growth marketing courses and workshops at business schools and corporate programs.
- Speaker — Keynotes and panels on growth marketing, AI in marketing, and startup strategy.
Each service has its own detailed page with benefits, ideal use cases, and FAQs.
Industries
The Industries section shows the verticals where I have deep experience:
- B2B and SaaS — my core expertise
- Accounting and Legal — traditional industries going digital
- AI & Machine Learning — go-to-market for complex tech products
- Shipping & Logistics — marketing in operationally-driven markets
- User Research — connecting UX insights to growth
Roles
Under Roles, you'll find the different hats I wear:
- Growth Marketing Manager — full-funnel experimentation and strategy
- Performance Marketing Manager — paid acquisition and optimisation
- AI Product Maker — building AI-powered tools and workflows
Diaries
This is where you're reading right now! The Diaries section is my blog, organised by content pillars:
- Growth Marketing — strategies, experiments, and frameworks
- PPC & Paid Media — campaign playbooks and optimisation tactics
- Analytics & Data — measurement, dashboards, and data-driven decisions
- Market Research — competitive analysis and customer insights
- GTM Engineer — go-to-market tooling and automation
Each diary is a dedicated space where I'll share deep dives, case studies, and practical frameworks.
Resources
The Resources section is a growing library of tools, templates, courses, webinars, workshops, and downloadable guides. Think of it as a curated toolkit for growth marketers.
Newsletter
If you want growth tips and insights delivered straight to your inbox, you can subscribe to the newsletter. No spam — just actionable marketing content.
Built with Lovable
I want to give a special shoutout to Lovable. This entire website — from the bilingual content system, to the CMS powering this very blog post, to the responsive design and dark mode — was built collaboratively with AI on the Lovable platform.
It's been an incredible experience seeing how fast you can go from idea to production-ready website when you have the right tools.
What's Next?
This is just the beginning. I'll be publishing regularly across all the diaries, sharing what I learn, what works, and what doesn't in growth marketing.
If you have questions, ideas, or just want to say hi — head over to the Contact page and let's connect.
Welcome aboard. Let's grow together. 🚀