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    A bi-weekly read that respects your time

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    Topics

    B2B growth marketing, fractional CMO playbooks, GTM, pricing, positioning, ABM, demand generation, lifecycle, RevOps and marketing leadership inside startups.

    Content

    Original essays, visual frameworks, anonymized mini case studies, downloadable templates, and field notes from my fractional CMO engagements.

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    500+ founders, marketing operators and product leaders from SaaS, B2B and marketplace startups across Europe, LATAM and the US.

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    What to expect

    A 5–8 minute read. One main idea, one real example, one action for this week. Zero filler, zero recycled Twitter takes.

    Community

    I personally reply to every email response. I periodically open private AMAs and feedback sessions for active subscribers.

    Learnings

    What I'm testing live with clients: pricing experiments, outbound motions, content cycles, attribution models, and costly mistakes worth avoiding.

    Insights

    B2B market trends, benchmarks, breakdowns of GTM moves from relevant companies, and curated reads from the best I find each week.

    Applications at work

    Every edition ships with a 'Take this to Monday' section: a concrete experiment or decision you can apply with your team in under a week.

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