GA4 & Campaign Tracking Implementation

We require a specialist in Google Analytics 4 and campaign tracking to implement a commercially usable tracking system for our B2B / SaaS platform. The successful candidate will be responsible for verification or installation of GA4 on the marketing site and product, configuring enhanced measurement, ensuring accurate tracking of page views, engagement time, and traffic sources, and setting up event and conversion tracking for key actions like outbound link clicks, signups, trial starts, demo requests, high-engagement sessions, and content interactions. You will build a standardized UTM tracking framework, set up link tracking integration via Bitly or equivalent, and create a simple, client-facing reporting dashboard using Looker Studio or similar tools. The work must include clear handover documentation and a walkthrough call so the system can be managed internally. We need someone who understands how analytics supports B2B / SaaS growth — pipeline attribution, partner and co-marketing reporting, and revenue. This is not a basic installation task.

Scope of work

• Audit current GA4 / GTM setup and document gaps
• Install or repair GA4 + enhanced measurement
• Define and implement event & conversion tracking for B2B/SaaS funnels
• Build a standardized UTM tracking framework
• Integrate link tracking (Bitly or equivalent)
• Create a client-facing Looker Studio reporting dashboard
• Deliver handover documentation
• Run a 60-min walkthrough call with your team

Deliverables

• GA4 audit report (PDF)
• Production-ready GA4 + GTM configuration
• Documented event & conversion taxonomy
• UTM framework spec sheet
• Bitly (or equivalent) integration
• Looker Studio dashboard with KPIs
• Handover documentation
• 60-min walkthrough call recording

Ideal for

• B2B and SaaS companies needing trustworthy attribution
• Marketing teams managing partner & co-marketing campaigns
• Founders who need clean reporting before scaling paid acquisition

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