Google Ads Paid Search — Audit
I review your entire Google Ads Paid Search account: all account-level settings, campaign and ad group structure, ads, keywords, audiences, negative keyword coverage, integrations, conversion + UTM tracking, budget pacing, bidding strategy, and performance and cost performance. You get back a written audit report with findings, severity, and a prioritized list of recommendations you can hand to your team or implement yourself — including quick wins and longer-term strategic fixes.
Scope of work
- Account-level settings review
- Campaign + ad group structure analysis
- Ads, ad copy, and extensions review
- Keyword + match type review
- Negative keyword coverage analysis
- Audience layering review
- Integrations (GA4, CRM, conversion API)
- Conversion event + UTM tracking validation
- Budget pacing review
- Bidding strategy review
- Performance + cost performance analysis
- Prioritized recommendations report
Deliverables
- Written audit report (PDF)
- Findings + severity matrix
- Prioritized recommendation list (quick wins + strategic fixes)
- 60-min walkthrough call
Ideal for
- Companies suspecting waste or underperformance in paid search
- Teams inheriting an account they didn't build
- Founders wanting a second opinion before scaling spend
FAQ
How long does this take?
Typical turnaround is 2 weeks from kickoff and access being granted.
Is the price final?
Yes — €1,500 is a flat one-time fee. If you want me to implement the recommendations, that's a separate engagement.
What access do you need?
Read access to the Google Ads account, GA4 property, GTM container (if used), and any relevant dashboards.
Project information
Tell me what I need to kick off. You'll pay in the next step.