Google Ads Paid Search — Setup

I set up your Google Ads Paid Search account from scratch (or rebuild what you have) so it's ready to scale on day one. This includes the full campaign architecture, ad group structure aligned to your funnel, keyword research with proper match types, ad copy with extensions, comprehensive negative keyword lists, ad schedule, audience layering, budget pacing and bidding strategy aligned with your goals, plus conversion tracking and a standardized UTM framework so every click maps cleanly to revenue. You get clear documentation and a walkthrough call to manage it internally.

Scope of work

• Account audit (if existing) and campaign architecture proposal
• Campaign + ad group structure aligned to funnel and intent
• Keyword research with match types and search intent mapping
• Ad copy variants + ad extensions (sitelinks, callouts, structured snippets, etc.)
• Comprehensive negative keyword lists (account + campaign level)
• Ad schedule and audience layering (in-market, affinity, remarketing)
• Budget pacing plan and bidding strategy aligned to goals
• Conversion event tracking + GA4 / GTM integration
• Standardized UTM tracking framework
• Documentation + 60-min walkthrough call

Deliverables

• Production-ready Google Ads Paid Search account
• Documented campaign + ad group taxonomy
• Keyword + negative keyword spec sheets
• Ad copy + extensions library
• Bidding & budget strategy document
• Conversion tracking + UTM framework
• Handover documentation
• 60-min walkthrough call recording

Ideal for

• B2B and SaaS companies launching or relaunching paid search
• Teams who want a clean baseline before scaling spend
• Founders without an in-house paid search specialist

FAQ