All Resources

Tools

Curated marketing tools and software I use and recommend.

Free tools

Free in-browser utilities for growth marketers. No signup, no tracking, no strings attached.

Build clean, consistent UTM links in seconds — no signup required.

Turn rough numbers into a go/no-go signal for your paid acquisition.

Paste a URL or copy block — get scores and 5 specific rewrites in seconds.

Compare the real annual cost of building landing pages with Lovable vs Leadpages, Unbounce, and Instapage.

See the true Year 1 and Year 2 cost of a company website on Lovable vs WordPress + Elementor — including hidden maintenance.

Compare the real annual cost and labour of running ABM event campaigns on Lovable vs Unbounce + Calendly.