MacBook Pro 14" M3
Main work machine — runs everything from analytics to Figma without complaint.
Uses
What I use every day
Hardware, software and services I rely on to run my practice. Updated when something earns its place.
Hardware
LG UltraFine 27" 5K
Second screen for dashboards and side-by-side editing.
Logitech MX Master 3S
Best mouse I've ever owned. Worth every euro.
Keychron K2 Pro
Mechanical keyboard, wireless, with Mac layout.
Sony WH-1000XM5
Calls, deep work, travel — all-day comfort.
Marketing & analytics
GA4 + BigQuery
Source of truth for product and marketing data.
Google Tag Manager (server-side)
First-party tracking that survives ad blockers and ITP.
HubSpot
CRM, email and lifecycle for most B2B engagements.
Customer.io
When lifecycle gets complex, this is my go-to.
Ahrefs
SEO research, content gap analysis and backlink monitoring.
Hotjar
Session replay and heatmaps for funnel diagnostics.
Productivity & writing
Notion
Client docs, playbooks, second brain.
Obsidian
Personal notes and long-form writing — local-first, plain text.
Linear
Sprint planning and roadmap tracking with client teams.
Raycast
Launcher, snippets and the closest thing macOS has to a power tool.
1Password
Shared vaults with every client team I work with.
Design & content
Figma
Wireframes, landing page mocks, brand asset reviews.
Descript
Podcast and video editing without the steep learning curve.
Loom
Async updates with founders and async briefs to teams.
Canva
Quick social and presentation assets when Figma is overkill.
Services I pay for
Lovable
This site runs on Lovable — the fastest way to ship a polished marketing site.
Cloudflare
DNS, CDN and email routing.
Fathom Analytics
Privacy-first analytics for personal projects where GA4 is overkill.
Resend
Transactional email for client and personal projects.
No affiliate links unless explicitly marked. I only list what I actually use and would pay for again.
Curious about my full stack?
Browse the marketing technology breakdown on my Curriculum.
View tools breakdown