Case Studies

Real case studies from my work

Engagements as Fractional CMO, mentor, advisor and speaker — with context, decisions and outcomes.

Fractional CMO

2 cases

B2B WealthTech SaaS · WealthTech

How I rebuilt the ICP, paid acquisition and lifecycle for a Series A WealthTech SaaS and tripled qualified pipeline in three quarters.

Logistics SaaS · Logistics

Reallocated paid budget, killed losing creatives and fixed attribution to nearly halve customer acquisition cost in two quarters.

1 cases

B2B SaaS founder cohort · B2B SaaS

Designed and ran a 12-week mentoring cohort for early-stage founders, focused on positioning, channel selection and lifecycle.

1 cases

SaaStock Local Barcelona · Conference

45-minute keynote on the operational reality of running a Fractional CMO practice — pricing, scoping and what founders actually buy.

1 cases

Early-stage EU VC fund · Venture Capital

Run pre-investment marketing diligence on 2–3 deals a month and unblock growth bottlenecks across the active portfolio.

Tell me the challenge and I'll let you know if we're a fit to work together.