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    Logistics SaaS · Logistics · Fractional CMO

    −47% blended CAC for a logistics SaaS by killing what wasn't working

    Reallocated paid budget, killed losing creatives and fixed attribution to nearly halve customer acquisition cost in two quarters.

    LogisticsPerformanceAttribution

    −47%

    Blended CAC

    6 months

    Duration

    2024

    Period

    What you'll get in the full case

    • Client context and initial challenge
    • My step-by-step approach
    • Results with numbers
    • Learnings you can apply to your team

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