The Lean Startup
Eric Ries
Why I recommend it
Eric Ries introduced the Build-Measure-Learn loop that underpins modern product development and growth marketing. The concepts of MVPs, validated learning, and pivoting have fundamentally shaped how I think about marketing experiments — treating every campaign as a hypothesis to validate rather than a bet to place.
Key topics
Lean MethodologyMVPValidated LearningProduct Development
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