The books that have had the biggest impact

Steven Bartlett

33 laws distilled from building companies and interviewing hundreds of world-class operators — a playbook for discipline, storytelling, and long-term thinking.

Nir Eyal

The Hook Model: trigger, action, variable reward, and investment — the psychology behind product engagement.

April Dunford

A step-by-step framework for positioning your product so customers immediately understand why it matters.

Gabriel Weinberg & Justin Mares

A framework for systematically testing 19 traction channels to find the one that drives your startup's growth.

Sean Ellis & Morgan Brown

The definitive playbook on growth hacking: cross-functional teams, rapid experimentation, and full-funnel optimisation.

Eric Ries

Build-measure-learn: the methodology for building products and businesses through validated learning.

Geoffrey Moore

The classic on bringing disruptive technology products from early adopters to the mainstream market.