Books

The books that have had the biggest impact on how I think about marketing, growth, and business.

142Books Read

12On the List

Nir Eyal

April Dunford

Eric Ries

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Nir Eyal

The Hook Model: trigger, action, variable reward, and investment — the psychology behind product engagement.

April Dunford

A step-by-step framework for positioning your product so customers immediately understand why it matters.

Gabriel Weinberg & Justin Mares

A framework for systematically testing 19 traction channels to find the one that drives your startup's growth.

Sean Ellis & Morgan Brown

The definitive playbook on growth hacking: cross-functional teams, rapid experimentation, and full-funnel optimisation.

Eric Ries

Build-measure-learn: the methodology for building products and businesses through validated learning.

Geoffrey Moore

The classic on bringing disruptive technology products from early adopters to the mainstream market.

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