Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg & Justin Mares
Why I recommend it
Traction introduces the Bullseye Framework — a systematic approach to finding the best marketing channel for your business. The authors outline 19 traction channels (from SEO and content marketing to business development and engineering as marketing) and provide a repeatable process for testing and prioritising them. This book changed how I approach channel strategy and experimentation.
Key topics
Growth StrategyCustomer AcquisitionChannelsExperimentation
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