Obviously Awesome
April Dunford
Why I recommend it
April Dunford provides a rigorous, repeatable process for product positioning. She breaks down the five components of effective positioning — competitive alternatives, unique attributes, value, target customer, and market category — and shows how to assemble them into a positioning statement that resonates. This book transformed how I approach messaging and go-to-market strategy.
Key topics
PositioningGo-to-MarketMessagingProduct Marketing
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