Clay
Data enrichment and outreach automation for modern go-to-market teams.
About this tool
Clay is a data enrichment and outreach automation platform that helps go-to-market teams build hyper-targeted lead lists by combining 50+ data providers into one workflow. It lets you enrich contacts, verify emails, and trigger personalised outreach without writing a single line of code.
Clay is the most powerful enrichment stack I've found for B2B growth. Instead of subscribing to five different data vendors, you get one waterfall that picks the best result from each. For a fractional CMO running outbound or ABM, it compresses what used to be a week of research into an afternoon.
What stands out
50+ data providers in one enrichment waterfall for maximum coverage
No-code workflow builder for lead research, scoring, and routing
Native integrations with Salesforce, HubSpot, and major sales engagement tools
AI-powered research agents that browse the web and summarise company insights
Built-in email verification and personalised outreach sequencing
Use cases
Building account lists for account-based marketing campaigns
Enriching inbound leads with firmographic and intent data before routing to sales
Automating prospect research before outbound SDR outreach
Replacing manual data entry and spreadsheet-based lead scoring
Pricing: Free tier available. Paid plans start at ~£149/month for core enrichment.
Sponsorship disclosure
This page is not sponsored. I recommend this tool because I use it (or have used it) on real projects. When a tool does sponsor its page, you'll see it clearly labelled as "Sponsored".