Sponsorship policy & disclosure

I only recommend tools I would use myself — or have already used — on real client projects. If it wouldn't make my own stack, it doesn't make this site.

Every review reflects my honest experience: the good, the average, and the weak spots. Sponsorship never changes the content of a review, it only funds its placement.

If a sponsored tool stops meeting my standards (poor support, dark patterns, serious privacy issues), I pull the sponsorship and update the review — even if the contract is still active.

Every sponsored tool carries a visible "Sponsored" label in at least two places: on its card in the Tools listing, and in the header of its detail page.

Each detail page also includes a sponsorship disclosure block that clearly states whether the page is sponsored or not.

If you don't see the "Sponsored" label, assume the recommendation is purely editorial: nobody paid to be there.

A sponsorship pays for: featured placement in the listing, a dedicated detail page, and the "Sponsored" label for the agreed period.

A sponsorship does NOT pay for: a forced positive review, hiding product limitations, or affiliate links disguised as editorial recommendations.

If a tool also runs an affiliate program I use, I disclose it explicitly on the tool's page so you know I may earn a commission if you sign up.

This policy follows the U.S. Federal Trade Commission (FTC) guidelines on disclosing commercial relationships in digital content, including the "clear and conspicuous disclosure" principle.

It also complies with EU Directive 2005/29/EC on unfair commercial practices and Spain's General Law for the Defence of Consumers and Users, which require advertising content to be clearly identified.

Any affiliate link is labelled "Affiliate link" or equivalent, and is never hidden behind a URL shortener.

I turn down roughly half of the sponsorship requests I receive. The main criteria: the tool must be relevant to B2B SaaS founders and growth teams, it must be a product I'd recommend on its own merits, and the company must operate ethically (no dark patterns, deceptive billing, or privacy issues).

I don't accept sponsorships from tools that directly compete with a current client where I have an exclusivity commitment.

I also don't accept sponsorships paid in crypto, tokens, equity with aggressive vesting, or any structure that could compromise my editorial independence.