Supermetrics
Pull marketing data from every channel into one place — no SQL required.
About this tool
Supermetrics is the data pipeline behind most modern marketing teams. It connects 150+ ad platforms, analytics tools, CRMs, and SEO tools to spreadsheets, BI tools, and data warehouses — so marketers can build cross-channel reports without waiting on an analytics team.
Supermetrics is what saves me from spending half the week glueing CSVs together. When I land in a new client stack, it's the fastest way to consolidate paid, organic, and CRM data into one source of truth — so I can spend time on strategy and optimisation, not on data plumbing.
What stands out
150+ native connectors across paid media, SEO, analytics, CRM, and social
Destinations include Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, and Power BI
Scheduled refreshes that keep dashboards live without manual exports
Pre-built report templates for paid, SEO, social, and full-funnel performance
Centralised data hub for blending paid, organic, CRM, and revenue data in one place
Use cases
Building cross-channel paid media dashboards in Looker Studio or Sheets
Loading marketing data into a warehouse for attribution and LTV modelling
Replacing manual platform exports for weekly and monthly reporting
Giving fractional CMOs and consultants instant visibility across new client stacks
Pricing: Plans by destination, starting from ~$39/month for Sheets/Looker Studio. Enterprise pricing for warehouses.
Sponsorship disclosure
This page is not sponsored. I recommend this tool because I use it (or have used it) on real projects. When a tool does sponsor its page, you'll see it clearly labelled as "Sponsored".