Online Marketing Specialist at Printsome
Executing tasks to increase conversion rate and implementing marketing areas like Voice of Customer, Email Marketing, Conversational Marketing, and Digital Analytics.
The Company
What is Printsome?
Printsome is a custom T-shirt printing company that connects businesses and individuals with a network of printing partners. They offer a seamless online ordering experience for custom apparel, from design to delivery across the UK and Spain.
Visit PrintsomeNorth Star Metric (NSM)
My Objective
The main goal at Printsome was to increase the website's conversion rate and implement new marketing areas. This involved CRO experiments, launching email marketing and conversational marketing (chatbots), implementing Voice of Customer programs, and building a comprehensive analytics setup to measure and optimise the full customer journey.
Optimised Metrics
Results
Execution
Tasks & Responsibilities
Tasks
- 1Design and run CRO experiments using A/B testing and multivariate testing.
- 2Implement and manage email marketing campaigns and automated flows.
- 3Set up and optimise conversational marketing tools (chatbots, live chat).
- 4Launch Voice of Customer programs: surveys, NPS, user interviews.
- 5Configure web analytics, tag management, and conversion tracking.
Responsibilities
- 1Responsible for conversion rate optimisation across the website.
- 2Responsible for email marketing strategy, automation, and performance.
- 3Responsible for implementing new marketing channels: conversational marketing, VoC.
- 4Responsible for digital analytics and reporting on marketing KPIs.
Transparency
Successes & Failures
Successes
- Increased conversion rate by 45% through systematic experimentation.
- Built email marketing from scratch, contributing 30% of revenue growth.
- Implemented conversational marketing (chatbots) that drove 22% more conversions.
- Established a Voice of Customer program that improved product and service decisions.
Failures
- Initial chatbot implementation had high drop-off rates; required multiple iterations to get right.
Marketing Areas
Areas at Printsome
CRO
Conversion rate optimisation through A/B testing, UX improvements, and funnel analysis.
Email Marketing
Building automated email flows, newsletters, and lifecycle campaigns.
Conversational Marketing
Implementing chatbots and live chat to assist and convert website visitors.
Voice of Customer
Surveys, NPS, and user interviews to gather insights and improve the product.
Web Analytics
Setting up analytics, tag management, and building dashboards for KPI tracking.
Marketing Technology Stack
Tools at Printsome
Testimonial
Feedback from Printsome
"Ruben is one of the most data-driven marketers I've worked with. He doesn't just run campaigns — he builds systems that continuously improve. His work on CRO and email marketing had a lasting impact on Printsome."
Time Commitment
Time at Printsome
Full-time role at Printsome's office in Barcelona. Worked closely with the sales, design, and product teams. Daily standups and bi-weekly sprint planning.
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