Fix a Broken Funnel

Plenty of traffic, not enough revenue — let's find where the funnel is leaking.

Who this is for: Teams with traffic and engagement but weak conversion, activation or retention — where the bottleneck is no longer 'more visitors'.

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The situation

Marketing brings traffic. Sales gets demos. Product onboards users. Yet the revenue line doesn't reflect the volume — and nobody can point to the exact step that's leaking.

Symptoms: high MQLs but low SQLs, demos that don't convert to deals, free signups that never activate, churn higher than benchmarks, and finger-pointing between marketing, sales and product.

This is a diagnostic problem first, an execution problem second. You need someone who can read the data, talk to customers and re-design the funnel — not just run more campaigns.

Outcomes you can expect

A clear funnel map with conversion benchmarks at every step.
Measurable lift on 2–3 critical conversion steps.
Better alignment between marketing, sales and product on the same numbers.
A funnel review cadence that your team owns going forward.

How I approach it

Funnel diagnostic

Step-by-step funnel data, cohort analysis and qualitative interviews with customers and lost deals.

Hypothesis & prioritisation

Score the leaks by impact, effort and confidence. Pick the 2–3 with the biggest revenue lift.

Fix sprints

Cross-functional sprints with marketing, sales and product to ship the fixes — not just document them.

Operating cadence

Set up a weekly funnel review your team will keep running long after I'm gone.

Services involved

Fractional Marketer Advisor Teacher

Best for

Stages

SeedSeries A

Industries

B2B SaaS User Research

A typical engagement

A Series A B2B SaaS sees demos doubling but closed-won flat. We map the funnel, find the leak between demo and proposal, redesign the demo flow and pricing page, and lift demo→opportunity conversion by 38% in 10 weeks.

FAQs