Scale Paid Acquisition

Spend more without breaking your CAC, payback or unit economics.

Who this is for: Teams with PMF and a working paid channel that need to 2–5x spend while keeping CAC, payback and LTV in healthy ranges.

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The situation

Paid is your main growth lever, but every time you push more budget the CAC creeps up and ROAS drifts down. The team suspects creative fatigue, attribution gaps or a leaky funnel — but nobody has time to prove it.

Symptoms: rising CPL/CAC, plateauing volume, conversion dropping after the click, attribution debates between paid and organic, and a board that wants to see efficient growth, not just growth.

What you need is a senior operator who can sit on top of your paid stack, your data and your funnel — not just an agency optimising bids.

Outcomes you can expect

A defensible target CAC and payback per channel.
Cleaner attribution and reporting your team and board both trust.
Higher conversion downstream of the click (LP, demo book, activation).
A scale plan: how to 2–5x spend without breaking unit economics.

How I approach it

Account & data audit

Account structure, tracking, attribution and offline conversions reviewed end-to-end.

Unit economics model

CAC by channel and segment, payback, LTV and a defensible target CAC for scaling.

Creative & funnel sprints

Weekly creative testing, landing-page experiments and lifecycle improvements to lift downstream conversion.

Scale ramp

Step-up budget plan with guardrails, channel diversification and a measurement playbook your team owns.

Services involved

Fractional Marketer Mentor Advisor

Best for

Stages

SeedSeries ASeries B

Industries

B2B SaaS Shipping & Logistics

A typical engagement

A Series A SaaS spending €60k/mo on paid hits a CAC ceiling. In 12 weeks we restructure their accounts, fix conversion tracking, ship a creative testing loop and ramp spend to €120k/mo at a 20% lower blended CAC.

FAQs