Launch a New Product

Go from zero to first paying customers with a clear positioning and a focused GTM.

Who this is for: Founders going 0 → 1: pre-launch or just-launched products that need positioning, messaging and a working acquisition motion.

Book a discovery call

The situation

You've built something. You believe it solves a real problem. But the website doesn't convert, the pitch keeps changing, and you're not sure which channel will actually bring customers.

Symptoms: messaging that changes every week, founder doing every demo, no repeatable acquisition channel, paid ads that burn cash without traction, and a feeling that 'we need a marketer' but nobody knows what that role should look like.

This is the moment where the wrong hire — or the wrong agency — can set you back six months. You need senior judgment, fast.

Outcomes you can expect

A positioning statement and messaging matrix the whole team uses.
1–2 acquisition channels with early signal (CPL, qualified meetings or trials).
A working website + lifecycle setup with measurable conversion.
A 90-day plan and a written playbook for your first marketing hire.

How I approach it

Discovery & positioning audit

Customer interviews, win/loss review and a sharp positioning statement we can actually use.

GTM plan & channel bets

We pick 1–2 channels to go deep on (not 5 to dabble in) and define what 'working' looks like.

Launch execution

Website, lifecycle and the chosen channels go live. I work hands-on with your team or vendors.

Measure, iterate, hand-off

Weekly readouts, kill what doesn't work, double down on what does, and document the playbook for your team.

Services involved

Fractional Marketer Advisor

Best for

Stages

Pre-seedSeed

Industries

B2B SaaS AI & Machine Learning

A typical engagement

A pre-seed B2B SaaS founder hires me for 8 weeks. We rewrite the homepage, ship a focused outbound + LinkedIn-ads test, and exit with 12 qualified discovery calls, a clear ICP and a hiring brief for their first growth marketer.

FAQs