Ruben LozanoFractional Marketer
    ES
    Marketing Areas

    Paid Advertising

    Performance-driven campaigns that scale efficiently.

    Overview

    How I approach it

    I plan, launch, and optimise paid acquisition across Google Ads, LinkedIn Ads, Meta, and X — focused on CAC efficiency, ROAS, and pipeline contribution. Every campaign is built on a solid measurement foundation and iterated weekly.

    Capabilities

    What I deliver in this area

    Search & Performance Max

    Keyword strategy, account structure, bidding strategy, and creative testing for Google Ads.

    LinkedIn Ads for B2B

    ABM campaigns, lookalikes, lead gen forms, and document ads tailored to enterprise sales cycles.

    Paid Social

    Meta and X campaigns engineered for awareness, retargeting, and conversion across the full funnel.

    Creative Testing

    Systematic ad creative experiments — copy, hooks, formats — with statistical rigour.

    Outcomes

    What you can expect

    • Lower CAC through structured account audits and rebuild cycles
    • Higher ROAS via bid strategy, audience, and landing-page optimisation
    • Reliable attribution across self-serve and sales-assisted funnels
    • Forecasts and budget allocation tied to pipeline targets
    Stack

    Tools I work with

    Google AdsLinkedIn AdsMeta Ads ManagerX AdsMicrosoft AdsGA4

    Need a paid acquisition partner?

    Let's audit your current spend and build a roadmap to lower CAC and scale.

    Let's talk

    Other areas

    Explore other marketing areas

    FAQs

    Paid Advertising FAQs

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