Ruben LozanoFractional Marketer
    ES
    Marketing Areas

    SEO & Content Marketing

    Compounding organic growth through search and content.

    Overview

    How I approach it

    I build SEO and content engines that compound — from technical foundations and topical authority to editorial calendars, distribution, and AI-search visibility (AEO/GEO). The goal: predictable organic pipeline, not vanity traffic.

    Capabilities

    What I deliver in this area

    Technical SEO

    Crawlability, Core Web Vitals, schema markup, internal linking, and site architecture audits.

    Content Strategy

    Topical maps, keyword clustering, search-intent matching, and editorial calendars tied to pipeline.

    AEO & GEO

    Answer Engine and Generative Engine Optimisation — being cited by ChatGPT, Perplexity, Gemini and AI Overviews.

    Link Building & Digital PR

    Earned links via data studies, expert quotes, HARO, and partnerships with relevant publications.

    Outcomes

    What you can expect

    • Compounding organic traffic that lowers blended CAC over time
    • Topical authority in your category and adjacent searches
    • Visibility inside AI-generated answers and overviews
    • Content that ranks AND converts, not just traffic for traffic's sake
    Stack

    Tools I work with

    AhrefsSemrushSearch ConsoleScreaming FrogSurferClearscope

    Want organic growth that compounds?

    Let's audit your SEO foundations and build a content engine tied to pipeline.

    Let's talk

    Other areas

    Explore other marketing areas

    FAQs

    SEO & Content Marketing FAQs

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