Ruben LozanoFractional Marketer
    ES
    Marketing Areas

    Tag Management

    Clean, governed, server-side tagging that scales.

    Overview

    How I approach it

    I implement and maintain Google Tag Manager (web and server-side), tracking plans, and consent-mode setups so your marketing pixels, conversions, and events fire reliably and stay compliant with GDPR and CCPA.

    Capabilities

    What I deliver in this area

    GTM Implementation

    Container architecture, naming conventions, dataLayer design, and version control.

    Server-Side Tagging

    Server-side GTM on Google Cloud or Stape for first-party data, faster pages, and better attribution.

    Consent Mode v2

    Cookiebot, OneTrust, or custom CMP integration with Google Consent Mode v2 for compliant tracking.

    Tracking Plans & Audits

    Documented tracking plans, QA workflows, and audits to keep your data layer clean over time.

    Outcomes

    What you can expect

    • Reliable conversion tracking across paid channels
    • Faster page loads via server-side tag offloading
    • GDPR/CCPA-compliant consent management
    • Documentation that survives team handovers
    Stack

    Tools I work with

    Google Tag ManagerGTM Server-SideStapeCookiebotOneTrustSegment

    Need clean tracking without the headaches?

    Let's audit your GTM setup and migrate to a server-side, consent-compliant architecture.

    Let's talk

    Other areas

    Explore other marketing areas

    FAQs

    Tag Management FAQs

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