Ruben LozanoFractional Marketer
    ES
    Marketing Areas

    Web Analytics

    Trustworthy measurement that drives every decision.

    Overview

    How I approach it

    I design and implement web analytics setups that finally tell the truth — from GA4 and server-side tracking to attribution models, dashboards, and weekly reporting that teams actually use.

    Capabilities

    What I deliver in this area

    GA4 Implementation

    End-to-end GA4 setup with custom events, conversions, audiences, and BigQuery export.

    Attribution Modelling

    Multi-touch attribution, channel grouping, and source-of-truth definitions across paid, organic, and direct.

    Dashboards & Reporting

    Looker Studio, Metabase, or Tableau dashboards for marketing, growth, and exec stakeholders.

    Conversion Rate Insights

    Heatmaps, session recordings, and funnel analysis to identify friction and uplift opportunities.

    Outcomes

    What you can expect

    • One source of truth across marketing, product, and sales
    • Clear funnel visibility from acquisition to activation and retention
    • Confident channel mix decisions backed by attribution data
    • Self-serve dashboards that reduce ad-hoc reporting requests
    Stack

    Tools I work with

    GA4Looker StudioBigQueryMixpanelAmplitudeHotjar

    Want analytics you can trust?

    Let's audit your tracking and build a measurement stack that drives decisions.

    Let's talk

    Other areas

    Explore other marketing areas

    FAQs

    Web Analytics FAQs

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