Ruben LozanoFractional Marketer
    ES
    Marketing Areas

    GTM Engineering

    The technical glue between marketing, sales and product.

    Overview

    How I approach it

    I build the GTM tech stack that makes growth repeatable — from CRM architecture and lifecycle automation to product–marketing data pipelines, lead routing, and revenue attribution. The result: less manual work, cleaner data, faster experiments.

    Capabilities

    What I deliver in this area

    CRM & Lifecycle Architecture

    HubSpot, Salesforce or Pipedrive setups with object models, lifecycle stages, lead scoring and SLAs.

    Marketing Automation

    Workflows, nurture sequences, behavioural triggers and product-led automation across email, in-app and ads.

    Data Pipelines & Reverse ETL

    Segment, RudderStack, Hightouch or Census to sync product, CRM and warehouse data into every GTM tool.

    Lead Routing & Attribution

    Round-robin assignment, territory rules, deduplication and multi-touch attribution wired to revenue.

    Outcomes

    What you can expect

    • Clean CRM data with reliable lifecycle stages and lead scoring
    • Automated handoffs between marketing, sales and customer success
    • Product and CRM data unified for segmentation and personalisation
    • Faster experimentation thanks to reusable GTM infrastructure
    Stack

    Tools I work with

    HubSpotSalesforceSegmentHightouchn8nZapier

    Need a GTM stack that actually works?

    Let's audit your CRM, automations and data flows and turn them into a repeatable growth engine.

    Let's talk

    Other areas

    Explore other marketing areas

    FAQs

    GTM Engineering FAQs

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