Ruben LozanoFractional Marketer
    ES
    Marketing Areas

    Outreach Marketing

    Targeted outbound that books real conversations.

    Overview

    How I approach it

    I design and run outbound programs that respect the inbox and book qualified meetings — from ICP definition and list building to multichannel sequences across cold email, LinkedIn and warm intros, with deliverability and attribution wired in from day one.

    Capabilities

    What I deliver in this area

    ICP & List Building

    Define ICP and personas, source accounts and contacts via Apollo, Clay, LinkedIn Sales Navigator and enrichment APIs.

    Multichannel Sequences

    Cold email, LinkedIn touches, voice notes and warm intros orchestrated in Lemlist, Smartlead, Instantly or HubSpot.

    Deliverability & Domain Health

    Domain warm-up, SPF/DKIM/DMARC, inbox rotation and reputation monitoring to keep landing rates high.

    Messaging & Offer Testing

    Hooks, value props and offers tested systematically, with reply-rate and meeting-booked benchmarks per segment.

    Outcomes

    What you can expect

    • A predictable flow of qualified meetings from cold and warm channels
    • Higher reply and positive-reply rates through tight segmentation and messaging
    • Healthy sender reputation with low bounce and spam complaints
    • Outbound playbooks documented for SDRs or founder-led sales
    Stack

    Tools I work with

    ApolloClayLemlistSmartleadLinkedIn Sales NavigatorHubSpot

    Want outbound that books meetings, not spam complaints?

    Let's design an outbound program built on tight ICP, healthy deliverability and multichannel sequences.

    Let's talk

    Other areas

    Explore other marketing areas

    FAQs

    Outreach Marketing FAQs

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